BETDAQ Chase Day marks betting exchange’s return to UK racing sponsorship.
Friday, February 16, 2018 – BETDAQ has agreed its first UK racing sponsorship since May 2016 after partnering with Kempton Park for BETDAQ Chase Day on Saturday, February 24, 2018.
The six-race, headline sponsorship includes the Grade 2 BETDAQ Adonis Juvenile Hurdle and Grade 3 BETDAQ Handicap Chase, a historic race which serves as a trial for the Cheltenham Festival and the Grand National.
The deal marks the latest stage in BETDAQ’s #ChangingForTheBettor campaign after the firm reduced its commission to a flat-rate 2% for all sports and markets on the platform, which matched in excess of £4bn-worth of bets in 2017.
To celebrate, during the ITV4 televised races on BETDAQ Chase Day, horse number two will wear a gold saddle cloth and earn its groom a bonus £2,000 prize if it goes on to win.
Shane McLaughlin, Director of Exchange, Ladbrokes Coral Group, said: “We are thrilled to sponsor BETDAQ Chase Day at Kempton Park and to be building our sponsorship portfolio with a return to UK racing.
“We have seen a tremendous response to our change to 2% commission across all sports in recent weeks. This partnership gives us another high-profile platform to spread our message and help benefit the betting community – as well as stable staff – with our gold saddle cloth initiative.”
Tony Langenegger, London region Partnerships Manager for Jockey Club Racecourses, said:
“We are delighted to welcome BETDAQ as sponsors at Kempton Park for Chase Day on 24th February.
“We have had a good relationship with BETDAQ over the years and are delighted to see them sponsoring a jump fixture again at Kempton Park. The bonus is a wonderful idea and extremely generous – we look forward to a great day’s racing.”
- In addition to BETDAQ Chase Day, the Ladbrokes Coral Group-owned exchange is title sponsor of the Punchestown Champion Hurdle, principal partner of Charlton Athletic Football Club, and includes the Racing Blogger and Tony Cascarino among its ambassadors.